In the world of local home services, a solid reputation is everything. Positive reviews from satisfied customers can be a game-changer, influencing new prospects and building trust in your community. However, getting those reviews isn’t always easy. Many customers are happy with the service but forget to leave a review once the job is done and life moves on.
That’s why I’ve developed a straightforward yet effective strategy to help my clients boost their online reviews: custom lanyards for their field technicians.
The Problem: How to Get More Reviews?
Every business owner knows the importance of online reviews. They’re the digital equivalent of word-of-mouth marketing, providing social proof and increasing your visibility in search results. But despite providing great service, many businesses struggle to get reviews from their customers. This is often due to a combination of factors:
- Customers forget: Once the job is done and the technician leaves, it’s easy for the customer to forget about leaving a review.
- It’s not convenient: Finding the business’s review page, remembering login information, and taking the time to write a review can feel like a hassle for some customers.
- No one asks: Technicians might be great at their jobs, but asking for a review might not come naturally or feel awkward.
The Solution: Custom Lanyards with a Purpose
To tackle these challenges, I’ve started sending custom lanyards to my clients. These lanyards are designed with a dual purpose: they serve as a convenient ID holder for field technicians and as a direct path to the company’s review page.
Here’s how it works:
- Easy Access to Review Pages: Each lanyard comes with a custom QR code or a short URL that directs customers straight to the company’s review page. This eliminates the hassle of searching for the page or navigating through a website.
- A Gentle Reminder: The lanyard itself acts as a subtle reminder for technicians to ask for a review after the job is done. It’s an easy way to prompt the conversation without feeling like a hard sell.
- Professional Appearance: The lanyards also contribute to a more professional look for your technicians. When a technician presents themselves well, customers are more likely to feel confident in the service and more inclined to leave a positive review.
The Benefits: More Reviews, More Business
By making it easier for customers to leave reviews and reminding technicians to ask for them, these custom lanyards can significantly increase the number of reviews a business receives. Here are some of the benefits my clients have experienced:
- Increased Review Volume: With the convenience of a direct link, more customers are willing to take the time to leave a review. This can quickly boost the number of reviews on your page, improving your online reputation.
- Higher Quality Reviews: Technicians asking for reviews in person tend to get more thoughtful, detailed feedback from customers, as they’ve just experienced the service firsthand.
- Improved Search Rankings: Search engines like Google take review quantity and quality into account when ranking businesses. More positive reviews can lead to higher rankings, making it easier for potential customers to find you.
- Stronger Customer Relationships: By asking for feedback, you show customers that their opinions matter. This can lead to stronger relationships and increased customer loyalty.
How to Implement This Strategy in Your Business
If you’re interested in using custom lanyards to boost your reviews, here are a few steps to get started:
- Design Your Lanyard: Choose a design that fits your brand and includes a clear call to action. Make sure the QR code or URL is easy to read and leads directly to your review page.
- Train Your Technicians: Make sure your team understands the importance of reviews and feels comfortable asking for them. A simple script like, “If you’re happy with the service today, would you mind leaving us a quick review? You can use this link to make it easy!” can make a big difference.
- Monitor Your Results: Track the increase in reviews and adjust your approach as needed. If you’re seeing great results, consider expanding the program or using similar strategies in other areas of your business.
Conclusion
In today’s digital world, reviews are a crucial part of building your business. By using custom lanyards to make it easy for customers to leave feedback, you can significantly boost your online presence and reputation. It’s a simple, cost-effective strategy that can lead to big results. If you’re ready to take your review game to the next level, I’m here to help.
