In my latest blog post, I sit down with digital marketing expert Keigan Carthy to explore the powerful strategies behind successful Facebook Ads and Google Local Service Ads (LSA) campaigns for local home service businesses. From crafting creative content that resonates with your audience to optimizing your ad performance with the right tools, Keigan shares invaluable insights that can help you attract more high-quality leads and boost your revenue. Whether you’re new to digital marketing or looking to refine your approach, this interview is packed with actionable tips to elevate your business. Check it out to learn how you can dominate your local market!
Discover a simple yet effective strategy to boost customer reviews for your home service business. Learn how custom lanyards can make it easy for technicians to ask for feedback and direct customers to your review page.
Protect your business from payroll scams that target your admin team. Learn how one simple email almost cost a local service business thousands and the steps you can take to prevent this from happening to you.
How I Improved an LSA Account for Skipjack Electrical with Simple, Effective Steps
Today, I had the opportunity to work on an LSA (Local Services Ads) account for one of my clients, Skipjack Electrical. Skipjack Electrical Services is one of the top electricians in Edgewater, MD. As part of the ongoing services I offer through my marketing agency, LocalSink, I focused on a few key areas that yielded immediate results.
Here’s what I did:
Ensured All Leads Were Marked: The first step was to go through Skipjack Electrical’s account and ensure that every lead was properly marked. This simple action is crucial for keeping track of performance metrics and making data-driven decisions.
Updated Their Google Business Profile: I made a minor update to their Google Business Profile (GBP), a task I’ll continue to do on a weekly basis. Regular updates to GBP help maintain relevance and ensure that the business remains visible in local search results.
Replied to Unreplied Reviews: Responding to customer reviews is essential for reputation management. I took the time to reply to all the unreplied reviews, which not only shows customers that Skipjack Electrical values their feedback but also positively impacts the business’s online presence.
Attached Their Facebook Account: Lastly, I linked their Facebook account to their LSA profile. This integration allows for a more comprehensive online presence and can help capture leads from multiple sources.
Asked and Answered Key Questions on GBP: To enhance their GBP even further, I asked a series of relevant questions that potential customers might have, and Andy from Skipjack Electrical promptly responded to each one.
The Results:
In just a day, these simple actions led to a significant improvement in Skipjack Electrical’s LSA performance. Their absolute top impression rate jumped from 20% to 33%, a substantial increase that speaks to the effectiveness of these straightforward strategies.
Conclusion:
LocalSink is a digital marketing agency that helps local home service businesses. We specialize in helping local service businesses like Skipjack Electrical maximize their online presence through targeted, data-driven actions. Whether it’s optimizing an LSA account, managing reviews, or keeping profiles updated, our goal is to drive results that matter.
If you’re a local service business looking to improve your online marketing, reach out to LocalSink. We’re here to help you get noticed and grow your business.
