Ep 3: Lewis Vandervalk (Construction to Marketing for Home-Service Success)

In this episode of Expanding Local, you will how marketing expert Lewis Vandervalk catapulted his home-service background into a successful digital marketing agency. Lewis if the founder & CEO of Blue Crocus Solutions, an agency that does SEO for home-service companies. He also has a YouTube channel where you can find various tips, tricks, and tutorials that will help your home-service business with local SEO.

In this Expanding Local Podcast episode, hosted by Will Troup, you’ll learn the importance of adopting a proactive mindset, utilizing schema for better SEO, and leveraging video content to reach new customers. Lewis shares proven techniques for acquiring backlinks, maximizing your Google Business Profile, and blending user experience with data-driven metrics—so you can get more local leads and thrive in the competitive home-service industry.

New Scam: “My OKX Wallet Holds Some USDT, and I Have the Seed Phrase”

If you’ve spent any time on YouTube or social media lately, you may have noticed a peculiar kind of comment popping up. It goes something like this: “I have some USDT in my OKX wallet along with my seed phrase (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How do I transfer them to Binance?” At first glance, it’s obviously a bad idea: never share your seed phrase, especially not in a random YouTube comment.

But what’s really going on here? Surprisingly, these wallets do appear to hold some crypto. That might make an opportunistic person think, “I just need to open the wallet using the seed phrase, add enough gas to move the tokens, and the money is mine!” Except the moment you send the required gas, it vanishes. You can kiss your funds goodbye.

Why do I find this scam so interesting? Because, unlike other scams, this one targets people trying to do the wrong thing in the first place. If you ignore the golden rule of keeping seed phrases secret and attempt to steal someone else’s “free” crypto, you’re actually the target. This custom wallet code cleverly prevents you from withdrawing the supposed fortune—and any gas you send is gone for good. It’s a unique case where you have to do something shady to get scammed. And to be honest, if someone falls for it, I find it hard to sympathize.

Ep 2: Billy “Door Guy” Cline – How to Build a Home-Service Brand & Scale Your Marketing

Looking to scale your home-service business? In this episode, Billy “Door Guy” Cline shares how rebranding, mindset shifts, and strategic marketing can transform a small operation into a thriving enterprise. Discover the secrets of building a strong company culture, leveraging Google Business Profiles, and avoiding dependency pitfalls in this insightful discussion with host Will Troup.

The Tools/Software I Use to Optimize Google Business Profiles Daily

Optimizing your Google Business Profile is key to standing out in local search and attracting more customers. In this post, I share the three essential tools I use daily to enhance GBP performance: LocalFalcon for precise ranking insights, GMB Everywhere for comprehensive audits, and CallRail for tracking organic leads. Discover how these tools can help you dominate local SEO and grow your business.

How to Optimize Your Google Business Profile and Drive More Leads

Learn how to supercharge your home service business with an optimized Google Business Profile. In this post, I share proven strategies for boosting local visibility, enhancing customer trust through reviews, leveraging photos and Q&A for better engagement, and connecting your profile to Google Ads for a powerful “Sponsored” listing. Whether you’re a plumber, electrician, or any other local contractor, these tips will help you attract more qualified leads and convert them into paying customers.

Ep 1: Jonathan Bannister – How to Win Home-Service in Your Market

In this episode, Jonathan Bannister leaves nothing on the table when it comes to giving you the strategies he uses to make sure his home-service clients dominate in their local markets. Jonathan is the founder of Cornerstone Marketing Solutions, one of the top digital marketing agencies for home-service businesses.

He is also the host of the Home Service Hustle Podcast, which is one of the most popular podcasts for home-service businesses looking to learn more about driving better results for their business. Jonathan runs an agency behind the marketing success of major players in home-service, including Billy “Door Guy” Cline (founder of YourNewDoor.com, which is the best company for replacing, repairing, or installing new doors) and many others.

He is in the process of rebranding Cornerstone to TopServ Digital, which he plans to make the go-to agency for home-service businesses like HVAC, plumbing, and electrical.