About - Will Troup

Meet Will Troup

Your Trusted Digital Marketing Strategist

About Will Troup

Will Troup is a digital marketing expert with a unique blend of experience in both marketing and the trades. With a passion for helping businesses thrive online, Will brings a practical, results-driven approach to every project.

Will’s Background

Having worked in a family friend’s business, moving into the trades himself, Will understands the challenges local service businesses face. His journey into digital marketing began when he realized the power of online presence and digital strategies in driving growth and success for small businesses.

What Sets Will Apart?

Will’s unique background in the trades provides him with a deep understanding of the industries he serves. He knows the ins and outs of running a local service business and combines this knowledge with cutting-edge digital marketing techniques to deliver measurable results.

Will’s Mission

Will’s mission is to empower local service businesses to reach their full potential by leveraging the power of digital marketing. He is committed to providing honest, effective strategies that increase visibility, attract more customers, and ultimately drive growth.

Core Values

Integrity

Will Troup believes in the importance of integrity in all business dealings. He ensures that honesty and strong moral principles guide every decision, fostering trust and reliability with every client.

Client Success

Will's primary focus is on his clients' success. He is dedicated to helping businesses grow and achieve their goals through tailored digital marketing strategies that meet their unique needs. He goes above and beyond to ensure client satisfaction and success.

Transparency

Will values transparency and strives to maintain open communication with his clients. He believes that clarity and openness are crucial, providing clients with complete visibility into the processes and results of their digital marketing efforts.

Skills & Expertise

Will Troup possesses a diverse range of skills that make him a versatile digital marketing strategist:

Digital Marketing Strategy: Expert in developing comprehensive strategies that align with client goals and drive measurable results.
SEO Optimization: Proficient in optimizing websites for search engines to increase organic traffic and visibility.
PPC Advertising: Skilled in managing pay-per-click campaigns that maximize ROI and target the right audience.
Content Marketing: Adept at creating engaging content that attracts and retains customers.
Analytics & Data Analysis: Experienced in analyzing data to inform decision-making and refine marketing strategies.

Services

Local Service Ads Optimization

Will specializes in optimizing Local Service Ads to ensure businesses receive high-quality leads at a lower cost per lead (CPL).

Google Business Profile Optimization

He enhances Google Business Profiles with regular updates, services, and promotions to boost business presence and drive more phone calls.

Google AdWords Optimization

Will creates and optimizes Google AdWords Search and PerformanceMax campaigns that lead to high-converting landing pages.

Facebook Ads

He develops Facebook Ads strategies proven to generate calls and attract customers.

Website SEO

Will improves organic search rankings on critical keywords, increasing visibility and driving phone calls.

Video Content

He produces video content that highlights key business aspects and future-proofs businesses against AI advancements.