Join host Will Troup in Episode #9 of the Expanding Local Podcast as he interviews Mike Blumenthal, a trailblazer in local SEO since 1995. With decades of experience in digital marketing and an insider’s perspective on Google‘s influence, Mike offers home service businesses practical ways to stand out in increasingly competitive search results.
Discover how to optimize your online presence by understanding the customer journey—from initial inquiry to final sale. Mike explains why reviews and brand mentions can be game-changers for local rankings, plus how proactive lead management and fast response times can dramatically boost conversion rates. They also explore the evolving SERP landscape, the power of video content, and whether local services ads are worth the investment.
Episode Highlights
- How Google’s dominance shapes the local search ecosystem
- Consumer behavior trends that impact home service businesses
- The importance of external mentions and organic backlinks
- Balancing proximity, reviews, and a strong marketing strategy
- Why building trust with customers is crucial for long-term success
- Tactics for new businesses seeking visibility in crowded markets
From harnessing authentic reviews to employing strategic video marketing, Mike outlines a clear path to becoming a recognized brand in your area. Don’t miss these actionable insights on SEO, customer engagement, and the future of online discovery—especially if you’re serious about growing your home service business.