In this episode of Expanding Local, host Will Troup talks to Billy “Door Guy” Cline, the founder of Your New Door, the top door repair & replacement company in DFW, about what it takes to scale a home-service business. Billy explains how shifting your mindset can spark major business growth and why rebranding can be the key to breaking through plateaus.
They also discuss the evolution of digital marketing and the importance of controlling your digital assets, from building a robust Google Business Profile to exploring alternative advertising platforms like radio. Plus, you’ll learn how to track your advertising success accurately, foster a strong company culture, and navigate the challenges of scaling quickly.
If you’re looking for practical insights on entrepreneurship, marketing strategies, and leadership—especially in the home services sector—this conversation will give you the tips and motivation you need to take your business to the next level.